Finding New Crops and New Markets
World Farmers of Lancaster, Massachusetts, through connections made by the immigrant and refugee farmers it serves, identified a new, high-demand, high-value, culturally relevant ethnic crop, lalu, and promoted growing the crop. Farmers benefited through high volume sales and included communities primarily East Africans, Somali-Bantus, Kenyans, and Haitians. The consumers enjoyed being able to purchase lalu in their neighborhood stores, markets, and farmers’ markets.
Contact: Marie Anthony, World Farmer Organization.
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