Official NIFA Identifier

We appreciate your interest in using our identifier to acknowledge NIFA in both print and digital partner materials. The following is the official identifier presented in several useful configurations. Before downloading files, we ask that you review the following guidelines, format descriptions, and FAQs:

Guidelines

  • The integrity of the complete identifier should be maintained in all uses. Additions and deletions to the identifier are not permitted.
  • To maintain clear identification, the identifier should always appear proportionally, isolated from other elements, such as titles or graphic devices. It should not be obscured in any way or reproduced against strongly patterned backgrounds that would tend to impair its recognition.
  • When it is used in conjunction with symbols of other public and private sector partners, the NIFA identifier should have equal placement.
  • Never enlarge a jpg file beyond 100%.

Formats

We provide the identifiers in several file formats, color modes, and resolutions for specific use in various software applications.

JPG formats include files formats for use with PowerPoint; general purpose (Word, Publisher, InDesign, etc.); and Web:

Vertical Horizontal Centered
PowerPoint PowerPoint PowerPoint
General Purpose General Purpose General Purpose
Web Web Web
EPS formats are available upon request. If you require an EPS file, please contact the NIFA Communication Staff.

What's the difference between CMYK and RGB? 

CMYK color mode is for printing. It stands for the 4 colors used in process printing: 1) cyan; 2) magenta; 3) yellow; and 4) black, with "K" standing for "key" in printing terms, such as the key printing plate. RGB color mode is for viewing on screen. It stands for the three colors of light used to create color on your monitor or projector: 1) red; 2) green; and 3) blue.

What does "ppi" stand for? 

PPI stands for "pixels per inch." An image can be made up of a few pixels for every inch, or many. The more pixels there are in an inch, the higher the resolution. 72 ppi is the standard pixel resolution for Web. 300 ppi is the minimum for printing. Commercial presses often use 1250 ppi for printing brochures and magazines!

I'm making a Powerpoint show and it has a photograph covering the background. When I place the correct identifier from above, there is a white box around it. How do I get rid of the white background? 

That's very easy to do! After you place the image, select it and go to the "format" tab. At the far left you will find the "recolor" button. At the bottom of the drop down menu is the "Set Transparent Color" option. Click on it. The cursor becomes an eyedropper tool. Place the cursor over the white area of the identifier, and click. All of the white becomes invisible, leaving the USDA identifier and the black logotype floating over the background image.

Why does the identifier look squished when I place it in my document? 

Logos and identifiers—or any graphics for that matter—need to be scaled (sized) proportionally. When the bounding box around the identifier is pulled in to make it smaller, the identifier within the box can become distorted horizontally, vertically, or both. To correct this problem, hold the "shift" key down as you pull on the corners of the bounding box. The "shift" key keeps everything in proportion.